IMAX has reaffirmed its plans to have close to 40 screens in Australia within the next five years, starting with the major cities.
Just weeks after IMAX Sydney in Darling Harbour opened its doors, EVT and IMAX have announced they will integrate another IMAX screen into an Event Cinemas location in Sydney.
It can be argued that now more than ever, when customers opt to watch a film out of home, they’re wanting more than a movie, but an ‘experience’. In response, the country's major exhibitors are looking to bump up premium offerings. IF takes a look.
Event Cinemas parent EVT will be the operator of the new IMAX Sydney, expected to open later this year.