It can be argued that now more than ever, when customers opt to watch a film out of home, they’re wanting more than a movie, but an ‘experience’. In response, the country's major exhibitors are looking to bump up premium offerings. IF takes a look.
The movies are back! All cinemas in NSW can now open at 75 per cent capacity for the fully vaccinated. IF speaks to Hoyts Group president and CEO Damian Keogh and Event Cinemas director of entertainment Luke Mackey to understand how they have prepared for reopening, and canvass their opinions on the current theatrical landscape.
Drive-in cinemas in Adelaide and Heddon Greta near Newcastle resumed trading last Friday, drawing big crowds, as a survey of more than 20,000 Australians showed 98 per cent look forward to cinemas re-opening.
Event Cinemas has unveiled an Australian-created cinema concept, Event Boutique, at its George Street Sydney flagship.