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TikTok made me watch it: Using the social platform for film marketing

TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.

Distribution Film Marketing News TV & Streaming

Creative agency Intermission Film sets up shop in Melbourne

Global creative agency Intermission Film, which specialises in AV and key art, has officially opened a Melbourne studio.

Distribution Film Marketing News TV & Streaming

Want to create striking key art? It pays to plan ahead

“Producers have the best intentions and everyone wants to have a great end product. But often they’re so focused on just making the show, that marketing is bumped down the priority list.”

Distribution Film Marketing News

A push for better integrated marketing campaigns

In a crowded theatrical landscape, how do local films with smaller budgets find a path to audience when competing against studio tentpoles and blockbusters?

Distribution Film Marketing News TV & Streaming

Carnival Studio seeks producer input into best practice guide to key art

"If there's some ideas at the start and the photographers know what to capture, it's always a much stronger result than chancing something coming out of the unit stills.","

Marketing

Film Marketing: Australian distributors reach out with QR Codes

Marketing is no longer just about posters - IF looks at how local distributors are using QR codes to reach audiences

Marketing

Selling The Reef

Andrew Traucki talks about the importance of marketing Australian films

PR Wire

Screen Aus releases marketing guidelines

Screen Australia has released new guidelines for its marketing programs

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