Screen Australia has completed an overhaul of its support programs covering development, production financing, indigenous projects and marketing
Screen Australia has released new guidelines for its marketing programs
Andrew Traucki talks about the importance of marketing Australian films
Marketing is no longer just about posters - IF looks at how local distributors are using QR codes to reach audiences
"If there's some ideas at the start and the photographers know what to capture, it's always a much stronger result than chancing something coming out of the unit stills.","
In a crowded theatrical landscape, how do local films with smaller budgets find a path to audience when competing against studio tentpoles and blockbusters?
“Producers have the best intentions and everyone wants to have a great end product. But often they’re so focused on just making the show, that marketing is bumped down the priority list.”
Global creative agency Intermission Film, which specialises in AV and key art, has officially opened a Melbourne studio.