Two Netflix acquisition executives are due to spend most of next week in Sydney, another sign that the US streaming giant plans to launch Down Under.
Pay-TV penetration has been stuck below 30% of Australian homes for years- but PwC predicts a massive upswing in subscriptions.
Nine Entertainment Co’s Subscription VOD service plans to commission local production for the platform.
Netflix has made firm offers to the US majors for Australian/New Zealand rights to a wide range of first release and library movies and TV content.
Foxtel has angrily rejected criticism that it is ripping off consumers who want to watch US dramas such as Orange is the New Black and House of Cards.
After months of conjecture Netflix looks highly likely to launch in Australia and New Zealand in late March or early April.
The upcoming launches of IPTV services will accelerate the decline in free-to-air viewing and revenues and curb the growth of pay-TV in the next five years.
Netflix has acquired worldwide first-run rights, excluding Australia and the UK, to Bottersnikes and Gumbles, a CGI animated children's comedy series.