It can be argued that now more than ever, when customers opt to watch a film out of home, they’re wanting more than a movie, but an ‘experience’. In response, the country's major exhibitors are looking to bump up premium offerings. IF takes a look.
With the official co-production treaty between Australia and India in the process of being finalised, the Asia Pacific Screen Forum is putting a spotlight on collaboration between the two countries. IF speaks to filmmaker and Australia India Film Council chair Anupam Sharma about the opportunities the agreement might bring.
As the old adage goes, knowledge is power. In the post-pandemic landscape, data has never been more vital for both distributors and exhibitors to understand audience behaviour, informing how to best position films to the market and both maximise box office and the bottom line. We talk to representatives from across Google and Vista Group.
Garth Davis' third feature 'Foe', in cinemas now, features a house that was built between the Winton Wetlands in northeast Victoria and Docklands Studios Melbourne.
TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.
Despite a cost of living crisis, newly-appointed ICA CEO Brett Rosengarten is optimistic about the future for cinemas once the US strikes are resolved and normal production resumes.
Ahead of the Australian International Movie Convention next week, both major and independent distributors participate in a rapid round with IF to discuss the current landscape.
Highly Spirited and Like A Photon Creative's 'Scarygirl' landing in cinemas this week marks the culmination of a 15-year journey for creator and production designer Nathan Jurevicius.