ITV head of entertainment Majella Wiemers will join the Seven Network in the same capacity later this year.
New spin-offs of 'The Voice' and 'House Rules' join a host of returning franchises on the Seven Network's 2022 slate, which features a renewed focus on light entertainment. Of the titles announced as part of the upfronts, Screentime's 'Claremont' was the sole local drama.
The Seven Network is counting on new and returning franchises and a new Australian drama to maintain ratings momentum next year.
With ITV Studios Australia's 'The Voice' moving to the Seven Network next year, that has freed up a chunk of money and gaps in the schedule for the Nine Network, which is investing in new reality brands.
ITV Studios Australia MD David Mott is encouraged to see the Aussie networks are still looking to commission shows despite the slump in advertising revenues.
The coronavirus pandemic has resulted in the cancellation of four screen industry events, halted production on Netflix's Clickbait and two major movies, and postponed shooting of two big TV reality shows.
With the Nine Network’s primary channel on track to deliver its highest ever commercial shares this year, the broadcaster’s upfronts announcement on Wednesday night predictably contained few surprises.
The Voice has attracted an average national audience of more than two million after six episodes.