Screen Australia, NZ On Air and TikTok have announced the recipients of the Every Voice initiative, aimed at supporting diverse creators on TikTok to make scripted or factual episodic content.
There are challenges for filmmakers who want to create work for TikTok, but 'Love Songs' and 'Scattered' producer Michelle Melky says these "open up doors to new ways of storytelling.”
How do you make documentary and factual content for social platforms that captures and holds attention? How do you condense big topics into 60 seconds? Oh, and is there a business model for this sort of content? These questions were among the conversation at AIDC.
TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.