Australian audiences flock to good Australian television. The drama market is buoyant however audiences still expect a level of quality competitive with imported product and the broadcasters continue to place pressure on production budgets.
John Fleming explores the significant shift occurring in the advertising landscape as well as workflow developments occurring behind the often chaotic creative process.
In creating a finished feature film many hours of content must be carefully distilled into a hundred minute Master.
To consider a whole of production workflow we must first recognise the key phases of content production; pre-production, shoot, editorial, VFX, finishing and delivery.
As we have migrated from film to digital, discussions around feature and television drama workflows have been prominent, however...