Network Ten today announced the launch of a strategic partnership with Context Media to meet the growing demand among marketers for branded content.
Network Ten’s premium creative solutions division, Generate, will work closely with Context Media – a trans-media content creation and distribution company – to identify opportunities for marketers to more closely align their brands with television and online content and to create new connections with consumers.
Generate executives and Context Media Directors Brian Gallagher and Peter Jenetsky will develop content across all of Network Ten’s assets, including the TEN, ELEVEN and ONE channels and the tenplay digital platform.
Network Ten Chief Sales Officer, Louise Barrett, said: “Context Media is the best in the business when it comes to the strategic development and execution of branded content.
“Brian has created more hours of branded content than any other person in Australia and was one of the pioneers of the branded content sector, which now turns over more than $200 million a year on television alone and is growing rapidly.
“We are very excited to be working with Context Media to create new, innovative content for marketers and to open up new revenue streams for Network Ten.”