PRESS RELEASE
The first Cinema Census has been released to the Australian public. Organisers of the online census want to find out how Australians are really watching their films.
Hosted by Fliks.com.au, Australia’s cinema and movie website, the Cinema Census takes about three minutes to complete and can be done at www.fliks.com.au/cinemacensus.
Fliks.com.au hope it provides movie-goers with the chance to voice their opinion and that it’s a first step in providing invaluable data back to cinemas and distributors on a regular basis, to help improve movie watching for everyone.
Fliks.com.au editor Steve Newall says: “While there is some data out there on viewing habits, there are obvious gaps on cinema audience opinions – both around the cinema going experience and the shift to watching movies online.”
Fliks.com.au writer and Census co-creator Beatrix Coles says: “There’s been a lot of conversation about ticket prices and piracy in Australia lately. We created the Cinema Census to lift the lid on our viewing habits and look at how people are actually watching movies- and how they’d like to be.”
The Cinema Census is open until July 3 and the results will be released on Fliks.com.au later in July.