Press release from Val Morgan
Val Morgan Retail Media has installed Australia’s first “digital pyramid” advertising signage for retail shopping centres.
This new innovation combines a massive 4 metres of dynamic digital display area with a unique design concept to provide a highly engaging and attention grabbing focus in the retail centre environment.
The digital pyramid is currently installed in Sydney’s Macquarie Shopping Centre, located in a major traffic flow area and will be in place for the next few weeks.
The first advertiser to take up the product is Intel® which will be using the space to promote its “visibly smart” 2nd Generation Intel® CoreTM processor family via a two minute loop of video content.
Anthony Deeble, Managing Director of Val Morgan Retail Media commented, “This new innovation is a great example of the impact of digital in shopping centres. We worked with Intel and OMD to create a unique custom build which has high impact and is strategically positioned to capture shoppers. With shopping centre traffic peaking in the lead up to Christmas, this provides an ideal opportunity for advertisers like Intel to really stand out.”
Daniel Anderson, Advertising Manager Intel Australia, agreed saying: “As an innovative technology brand we are always attracted to innovative media first opportunities, especially when they highlight the flexibility and impact of digital. The fact the pyramid can be positioned near key computer retailers means we can reach consumers close to point of purchase and help our retail channel attract foot traffic.”