Press Release from MCM Media
VEVO, the world’s leading all-premium music video and entertainment platform, has launched in Australia and New Zealand in an exclusive partnership between MCM Media and VEVO.
Using the highest quality premium video experience available, VEVO connects fans with the music they love – anytime, anywhere. Ranked by comScore as the Number One Music platform on the web in the US and UK, VEVO currently generates over 3.3 billion video streams worldwide each month.
Australians can connect with VEVO online at VEVO.com and through free mobile apps for iPhone, iPad, Android and Windows Phone 7. VEVO on Xbox will be available by the end of the month. The VEVO site offers world class social media integration and inbuilt personalisation with features including the creation of music video playlists based on a user’s current iTunes or Facebook music preferences. In addition to its own website, VEVO’s music videos are syndicated across Facebook and on YouTube, where VEVO provides the majority of premium music videos.
Nic Jones, VEVO’s International Senior VP, says MCM Media was the obvious choice to partner with for the Australian launch. “The synergies were evident. MCM Media has spent three years building the premium online video market within Australia, working with the record labels and advertisers – and we wanted their expertise to ensure the VEVO Australia experience is the best it can be.”
Advertisers will be able to access VEVO as part of MCM Media’s Digital Entertainment Network (DEN) – an online video platform offering high quality music and entertainment content on an advertiser funded basis. Syndicated across 55 of Australia’s leading entertainment sites including ninemsn and Yahoo!7, the DEN offers advertisers a unique and safe environment to reach engaged audiences passionate about music. First launched in July 2009, the DEN has experienced rapid growth with more than 68 million video and audio streams generated in 2011. Those numbers are set to explode – with VEVO generating more than 40 million streams per month within its YouTube syndication platform alone.
MCM Media’s CEO, Simon Joyce says VEVO has been a true game changer for the online video industry. “VEVO’s debut marks the moment we turn music up in Australia – giving audiences a superior viewing experience whilst maximising brands’ access to one of the most powerful premium video advertising platforms in the world. The addition of VEVO to our existing websites Take40.com and thehothits.com, not only cements MCM Media’s position as the market leader in the digital music space but also ensures that MCM Media will be a leading player in the exploding online video advertising sector.”
VEVO features an extensive catalogue of premium music content thanks to deals with leading music companies as Universal Music Group, Sony Music Entertainment and EMI Music among many others.
It has been acclaimed as “the best example of how advertising plays into the future of the music business” (Billboard, December 20, 2011) and currently works with over 650 advertisers.
In addition to Australia and New Zealand, VEVO is available in the United States, Canada and the United Kingdom.
QUOTES ABOUT VEVO
“Exactly how important was music video as an asset, say, three years ago? VEVO made it matter again. That’s no small feat and credit goes to one of the smartest business models in tech and entertainment. Now it has one of the smartest platforms too… from its social media posture to its discovery engine to its user experience, it is an important step forward for entertainment delivery. And there are lessons in it for companies, even juggernauts like Spotify and VEVO’s most important partner, YouTube.” – Forbes March 9, 2012
“It’s the personalization elements of VEVO that make it brilliant. Music video, as opposed to audio, is very lean forward and so help discovering new things that are relevant to watch is crucial… This has obvious benefits for the user as it’s a fun, dynamic way to consume music content but it is also great for artists.” – New Media Age March 9, 2012
“Online video platform VEVO enjoyed a double whammy of success in February – securing over three million views across its BRIT Awards coverage and first ever UK LIFT promotion.” – Music Week March 5, 2012
"Central to the company’s success has been its embrace of channels beyond its own…VEVO serves content not just on its own site, but on third-party platforms including Facebook, YouTube and XBox.” – Mashable January 31, 2012
“In two years, VEVO has turned music videos from a promotional expense that an embattled industry was finding harder to justify, into a source of digital income.” – Financial Times, December 21 2011
ABOUT MCM MEDIA
Part of the MCM Entertainment Group (ASX:MEG) MCM Media is the market leader in producing premium entertainment content for radio, digital, TV and events that deliver innovative solutions to advertisers. From spectacular branded content live events, to premium online ad funded music videos and cost-efficient national radio campaigns; MCM Media draws upon its stable of leading media brands to craft unique campaigns that achieve results.
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