When we heard rumours that ARRI was developing a new digital 35mm camera we knew it was big news. At Matched Image, we have been very interested in the blending of 35mm film qualities with digital technology for some time. Over the past 25 years we have invested in many different digital camera systems, and the accelerated advancements in technology over the past few years have been nothing short of amazing.
ARRI has always been at the forefront of innovation in digital 35mm with the D20/D21 camera system and with a name synonymous with quality and reliability they've launched the D21's protege, the Alexa.
With an ISO range from 160 all the way up to 1600 (natively 800) and a dynamic range of 14 stops, ALEXA sets a new benchmark for digital camera systems. With stunning skin tones, rich colours and organic highlights the Alexa does not disappoint.
We feel that cameras like the 5/7D and the RED ONE have done amazing things for the industry, making digital acquisition widely available and accepted in markets previously dominated by film. However, despite all the benefits these cameras have brought to market, there have been sacrifices. The industry has been craving a truly professional product; this is where the ALEXA finds its place. ARRI's ALEXA is a complete system designed to fit with existing practices and integrate with existing equipment and accessories. Post production workflow is scaleable, from desktop to heavy iron, and ARRI's DTE (direct to edit) makes original files easily managed, cut and archived.
ALEXA is not a video camera trying to be a film camera, nor is it a stills camera trying to capture video. ALEXA is the “missing link” that bridges the gap, a tool where film practices can be applied seamlessly to digital cinema.
For more information please visit www.matchedimage.com.au or www.arrialexa.com.au