Global content creator, producer and distributor, Endemol Shine Group, has made a raft of senior appointments to coincide with the formal launch its Australian arm.
Endemol Shine Australia, now the largest television production house in the country, will bring together Shine Australia and Endemol Australia.
It will be will be led by chief executives, Mark and Carl Fennessy, as announced in May.
Peter Newman will leading the unscripted content team as managing director, unscripted content.
Newman was promoted from his current Shine Australia role as director of programming, where he oversaw major formats such as MasterChef, The Bachelor, Gogglebox, The Biggest Loser, Shark Tank and Australia's Next Top Model.
Margaret Bashfield has been promoted to the role of supervising executive producer, unscripted content. She will report to Peter Newman.
Endemol Shine Australia will bring together Australian drama producers, John Edwards (Offspring, Puberty Blues, Love My Way), Imogen Banks (Offspring, Puberty Blues) and Mimi Butler (Rush, Paper Giants: Magazine Wars).
Along with, Kerrie Mainwaring (INXS: Never Tear Us Apart, Catching Milat).
The team will spearhead the company's drama content with the much anticipated The Beautiful Lie in production as well as Peter Allen: Not The Boy Next Door and BROCK.
In other appointments, Sara Horn will be managing director, production and operations, while Chris Fry has been promoted from his current role as finance and business development director, Shine to chief financial Officer, Scott Howard has been appointed commercial director.
Elliot Spencer will be director of development and creative services and Leanne McDonnell will be Head of Human Resources.
According to a company statement, Mark and Carl Fennessy said:
"Globally, Endemol Shine is responsible for some of the world's marquee brands & premium content.
"We are truly excited about leading the newly merged business at such an extraordinary period of change within the Australian television landscape.
"Such a unique combination of personnel and resources brings together the country's most talented content creators and executives under one roof.
"It's definitely a case of one and one makes three."
Endemol Shine Australia will be based in McMahons Point, Sydney from October.