Press release from FOX8
Animation Reincarnation boosts FOX8's share of viewing during Delhi Commonwealth Games
FOX8’s share of viewing has had a massive increase in the face of competition from the 2010 Commonwealth Games, with total people up 55%, according to the latest results released by OzTAM.
The ratings surge comes as viewers have tuned in en masse to FOX8’s ANIMATION REINCARNATION – a 24/7, 12-day marathon of the world’s most popular animated television shows including The Simpsons, Family Guy, Futurama, American Dad and King of the Hill.
The Animation Reincarnation stunt was launched on October 4 for FOXTEL and AUSTAR customers as a viewing alternative to the Commonwealth Games.
Duane Hatherly, Group Channel Manager – FOX8, Bio & Arena, said: “Only FOX8 can give animation fans this much of what they want and the results show that the combination of our hero franchises is a big hit!
“Our share for total people is up 55 per cent since the stunt began, and has increased by a massive 72 per cent in the all important 16-39 demographic.
“With over 500 episodes across 12 days, FOX8 has created an event that truly gives FOXTEL and AUSTAR customers an alternative during the Games. And our viewers are telling us that they love what we’ve got on offer. Mmmmm- animation!”
Animation Reincarntaion will continue on FOX8 until Saturday, October 16.