Press release from The Solid State
The Solid State has won a Golden Trailer Award for their work on director Robert Connolly’s BALIBO at the 11th annual Golden Trailer Awards. The prestigous annual award recognises the best marketing campaigns from across the world and is judged by key industry figures.
The Sydney based marketing agency specializing in film and television campaigns was also a finalist in this year’s Hollywood Reporter Key Art Awards, again for their work on the Balibo campaign.
Robert Connolly says, "The Solid State's work on Balibo is everything I had hoped for, their trailer capturing the big picture ambition for the film whilst retaining a sensitivity to the true story." Executive Producer John Maynard adds, "The Solid State are a great team and they know how to create and deliver great trailers. We have worked with them for years and will continue to do so."
Company Director Danny Lachevre says “We were thrilled when Footprint brought this important film to us. Having our work also recognised at the awards is really just icing on the cake”.
This year’s award will join previous wins for Divine Shadows [Best Pre-Sales Trailer] and $9.99 [Most Original Poster] as well as nominations for work on Black Sheep, Slipstream, Nightmare Detective and Dog Bite Dog.
The Solid State’s marketing expertise covers all facets of film and television campaigns and encompasses pre-sales, theatrical, tv, print and online. Their most recent work includes the 2010 campaign for Kings of Mykonos: Wog Boy 2, Belinda Chayko’s feature Lou, the teaser trailer for Tomorrow When the War Began, the theatrical trailer for Beneath Hill 60, and sales promo and poster for The Loved Ones.
"Australian films have produced some fantastic results at the box office recently. However going head to head with major Hollywood productions and lavish advertising spends is no easy task." says Lachevre. "Audiences want to see great Australian films. The challenge is finding new and inventive ways to reach and engage them. Online is an important element of this."
Recent online projects for the company include Lou (www.louthemovie.com) and Divine Shadows (www.divineshadows.com). Company director Walter Bienz says “Increasingly a website is the first taste an audience gets of a film. We want to make sure that experience connects all the other marketing collateral to create a consistent message. That's one of the best ways of getting films to have cut through.”