The stereoscopic company behind blockbuster Avatar, CAMERON | PACE Group, has opened its first international office in Australia.
The new Melbourne-based office, which will be led by Sanctum producer and long-time Cameron associate Andrew Wight, marks the first step of a global expansion phase for CPG.
The Australian branch will offer the full range of CPG technology, support and 3D camera equipment for use in feature films, television, and live sports broadcasting.
"Our presence will enable filmmakers here to benefit from the same 3D technology and expertise that made James Cameron's Avatar possible," Wight said in a statement. "There is a wealth of creative talent in this country, and now we can provide the 3D know-how and equipment to match that talent."
Cameron said 3D is the future for both film and broadcasting. "We are very excited about enabling more world-class 3D productions in Australia," he said in a statement.
CPG technology was recently used in feature films including Hugo, Transformers: Dark of the Moon, Pirates of the Caribbean: On Stranger Tides, and the highest grossing film in history, Avatar. Its FUSION 3D workflow system will also be used on upcoming 3D productions including Ang Lee's Life of Pi and Carl Rinsch's 47 Ronin, as well as 3D sports productions including the Live 2011 US Open Tennis Championships and Live 2011 Summer X Games 17.
Contact this reporter at bswift@www.if.com.au or on Twitter at @bcswift.