Press release from Cloakroom
Few elements are as integral to a fully realised and charismatic identity than music.
Expressing a brand's core values through a skillfully constructed soundscape is the key to forging indelible emotive links between a brand and its potential consumers.
And whilst the advertising industry is continually striving and searching for one key piece of music that will infuse its message with the expectations of their market, Cloakroom, a new boutique music agency, has redrawn the map to guide this continually evolving industry through this often treacherous terrain.
Launching this May, Cloakroom is the brainchild of multi-instrumentalist and composer David Spall. The Melbourne-based company is a one-stop-shop servicing the many and varied needs of the advertising, film and television industry.
"Everything is done in-house," explains Spall, "This means initial brainstorming of ideas – pen to paper, composition and arrangements, performance recording, mixing, and finally mastering to the required format for delivery."
With a professional edge informed by Spall's wide-ranging experience, Cloakroom prides itself on creating resolved sonic brands in close consultation with their clients; redrawing the traditionally removed relationships between advertising agencies and composers.
With a clear understanding of time-lines and expectations, Cloakroom also creates original music for film and TV productions.
Says Spall, "We are small but we work smart and relentlessly hard for our cooperative partners. I'd like to think that Cloakroom is the agency that people come to when they want something more than just 'music' behind their creative project. Basically, we aim to help creative decision makers communicate their message better via the relationship between image and sound."
Harnessing the latest in digital recording technology and data delivery systems, Cloakroom can not only turn around high-quality compositions within tight deadlines but also has the flexibility to reconfigure product to suit a campaign's changing requirements.
To see what Cloakroom can do for your brand visit www.cloakroommusic.com