Robert Connolly’s family film Paper Planes will be the first Australian film to receive promotional support from the Independent Cinemas Association of Australia’s (ICAA) My Cinema marketing platform and website.
The film, starring Sam Worthington, Ed Oxenbould and Deborah Mailman, tells the story of one boy’s determination to win a paper plane flying competition against all odds. Born in rural Australia, his life will forever change when the competition sees him travel to Sydney, and then Japan. Co-written and directed by Connolly, the film has already generated some serious buzz, landing the $100,000 CinefestOZ prize for Best Film last year.
It will be released in cinemas this Thursday, 15th January.
To help promote it, ICAA has partnered with Roadshow Films in 91 member cinemas all across Australia, offering audience members the chance to win a family trip to Tokyo. This comes after the hugely successful inaugural national promotion for Disney in September last year.
In a statement released to the media, CEO of ICAA, Adrianne Pecotic said: “By operating as a national umbrella circuit of Australian independent cinemas, My Cinema creates powerful marketing opportunities. Now, with the support of Screen Australia and Roadshow Films we have been able to harness the new platform to support an Australian film title, marketing the exciting ‘See Paper Planes to Win a Family Trip for Four to Tokyo’ competition direct to our indie cinema audiences.
“ICAA is uniquely placed to amplify the efforts of distributors of Australian film seeking to secure the attention and screen programming of our members across Australia. We are actively seeking partners for coordinated promotional campaigns to more effectively market Australian films to our cinema audiences.”
“As Dylan lands a trip to Tokyo in Japan, participating My Cinema locations are for the first time giving our local families a chance to do exactly the same! We are incredibly excited to support such a warm and engaging Australian film while giving many, especially regional audiences, the first ever opportunity to win a trip to Tokyo.”
The ‘Win A Family Trip For Four to Tokyo’ competition is authorised under NSW Permit No. LTPS/14/09021, SA License No. T14/2125, VIC Permit No. 14/5700, ACT Permit No. 14/04015.
View the trailer below.