Streaming service Presto has appointed Sydney-based Match Media to handle its media after a review of the market.
The service, a joint venture Foxtel and Seven, had recently worked with Mindshre to launch a campaign headed by Naomi Watts.
The news follows the entrance on NBC Universal's all reality streaming, Hayu, into the market.
Hayu joins Stan, Netflix and Presto in the Australian market.
Presto marketing director, Sally Kiernan, said Presto's first year had seen huge growth and success, "with thanks to the incredible support throughout this critical launch phase from our shareholder’s in-house media team and supporting media agency, Mindshare," she said.
"We are thrilled to welcome Match Media as our dedicated media partner as we enter our second year, and look forward to working closely together.”
Match Media chief executive, John Preston, said the streaming category was challenging, highly competitive and continually evolving.
"Bringing all the media services under one roof gives Presto the ability to move swiftly to deliver Presto its rightful share of the streaming category,” he said.
The appointment of Match is immediate with it taking on the consolidated media task this month. The company will work closely with Presto’s creative agency, Whybin TBWA Sydney.