Hybrid TV’s Robbee Minicola heads back to the US

Hybrid Television Services – the licensee of TiVo products in Australia and New Zealand – now has a new chief executive after Robbee Minicola returned home to the US last month.

Minicola, who started at Hybrid TV in late-2008, left the position after her contract ended but remains on the Board of the company, which is owned by Seven West Media and TVNZ. She leaves the reigns to former Hybrid TV chief marketing officer Tim Boys.

Minicola confirmed the news via her Twitter page.

“Ready for the next challenge – living stateside now after working abroad for the past 27 years!” she tweeted.

Another tweet said: “Haven’t really “left” – I am now on the Board and our CMO is now the GM ANZ for the biz. So still connected!”

TiVo, which has been available in Australia since 2008, has had a disappointing year with poor sales numbers, customer complaints and staff layoffs. As a result, there has been ongoing speculation that the company would sell the business or exit the Australian market, however Minicola once again said after her announcement that “[it’s] business as usual”.

TiVo’s competition is set to increase due to the upcoming National Broadband Network, which will significantly increase broadband speeds across the country.