Iron Man 3 was the most-viewed movie trailer in Australia on video site YouTube last year although a game led the charts.

Three of YouTube's top 10 most popular trailers were for games, with Call of Duty: Black Ops 2 taking the top spot in 2012. By January 7, 2013, it had accrued almost 30 million page views (which would also include global hits).

The list of most popular film trailers was dominated by Hollywood blockbusters, which went on to dominate the local box office. No Australian film trailers made the top 10 list although Australian companies worked on the VFX seen in Ted (Iloura) and Avengers/Iron Man 3 (Fuel VFX).

The most popular list of viral ads was led by Fitzy and Wippa's parody of PSY's Gangnam Style: titled Aussie Battler Style. The NovaFM radio personalities also scored the second and fifth place on the list.

Google Asia Pacific head of new products and solutions, Karen Stocks, said the definition of advertising is evolving, with third-place winner Gymkhana FIVE: Ultimate Urban Playground; San Francisco coming in at more than nine minutes.

“Advertisers may think that the formula to video success is an open secret, but ads don’t need to be slick 30-second TV spots to find an audience and succeed on YouTube. Online, marketers have the opportunity to reinvent their ads. They should challenge themselves to think popular, not premium, and focus on creating ads that people love to share.” 

Top Ten Movie and Games Trailers on YouTube in Australia, 2012

  1. Reveal Trailer – Official Call of Duty: Black Ops 2 CALLOFDUTY
  2. Iron Man 3 Trailer UK – Official Marvel | HD MarvelUK
  3. Ted Official Red Band Trailer [HD]: Mark Wahlberg Wishes His Teddy Bear To Life: ENTV ENTV
  4. Contraband Trailer (Official HD) UniversalPicturesAU
  5. THE DICTATOR – Official International English Trailer – HD RepublicOfWadiya
  6. Halo 4: Forward Unto Dawn – Trailer (:15 Version) MachinimaPrime
  7. Battleship Final Trailer 2012 [HD] – Official Movie Trailer UniversalPicturesAU
  8. Les Misérables — INTERNATIONAL TRAILER — Official HD [Universal Pictures] UniversalPicturesAU
  9. Marvel's Avengers Assemble (2012) – Official trailer | HD MarvelUK
  10. The Dark Knight Rises – Official Trailer #3 [HD] WarnerBrosPictures

Top Ten Viral Ads on YouTube in Australia, 2012

  1. Gangnam Style parody Aussie Battler Style by Fitzy and Wippa NovaFM
  2. Call Me Maybe parody – Aussie blokes version NovaFM
  5. Battle Scars parody by Fitzy, Wippa, Guy Sebastian & Lupe Fiasco "Cookie Jars" NovaFM
  6. Tomorrowland 2012 | official aftermovie TomorrowlandChannel
  7. Australia Day 2012: Barbie Girl (Sam Kekovich v Melissa Tkautz v Justice Crew) LambAustraliaDay
  8. Throw another STEAK on the barbie! nothingbeatsbeef
  9. Seductive Motion SamsungTelevisions
  10. – 2012 TV Commercial 15 Seconds carsaleschannel

Leave a comment

Your email address will not be published.