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Re-recording well-known music tracks is one way to dramatically cut licensing costs according to The Music Soups co-founder Emily Norton.
She said it was a rising trend, particularly in the advertising sector, as the industry continues to look at ways to manage costs.
“You buy the publishing rights and then you’ll sidestep the master rights, and you can re-record a version of it. A lot of people are definitely looking to do that now, so if you hear a famous ad with a...