Press release from Tsuki
PumpTV, Australia’s first and only digital petrol station TV network has commenced roll-out of its innovative new platform for video content across petrol stations in Adelaide.
Delivering video and advertising content through its network partners, Channel 7 and Yahoo!7, PumpTV started its roll out through select United Petroleum locations in the city. Channel 7 and Yahoo!7 are PumpTV’s exclusive content partners, providing news, sports and weather and lifestyle updates.
The roll out is part of PumpTV’s plan to extend its network to 4,800 screens across 400 petrol stations by 2012 – giving advertisers exposure to over 12 million highly engaged consumers per month whilst they fill their vehicles at the pump. Having successfully launched in Melbourne, Sydney and Brisbane, Adelaide is the fourth market PumpTV is entering. Advertisers have the choice of 15sec or 30sec TVCs or animated “wraps” that are displayed on a split screen alongside the video content.
“We are very excited about our launch in Adelaide and look forward to giving commuters filling petrol at the stations timely, entertaining and informative content through our screens. In Sydney and Melbourne, our business has grown from strength to strength with more advertisers acknowledging the opportunity of reaching out to a captive audience through a whole new platform and we look forward to emulating this success in Adelaide,” says David Parker, CEO of PumpTV.
PumpTV follows a very successful US model where almost 32,000 petrol station screens were launched in four years from 2005.