Press release from Tsuki Pty Ltd
PumpTV, Australia’s first digital petrol station TV network, has partnered with Victoria’s Transport Accident Commission (TAC) to run a pro-bono road safety campaign on its network of screens in Melbourne prior to and through the Easter period.
Timed to reiterate the message of road safety during the long Easter weekend – a period when the risk of crashes increases, as more people are travelling longer distances, TAC will broadcast its TVC’s on PumpTV screens in Coles Express/Shell, United Petroleum and BP, Caltex petrol stations across Melbourne. With an estimated reach of over one million people, the PumpTV sponsorship will add another dimension to TAC’s efforts in striving for a fatality-free Easter.
“Road safety is a serious matter and we wanted to support TAC in spreading the message across to a wider captive audience at petrol pumps. This is our first community campaign since we started operations in November 2009. We were looking to align ourselves with an issue that is very relevant to the community and to PumpTV – hence the decision to partner with TAC,” said David Parker, CEO of PumpTV.
“In the lead up to Easter, we are highlighting the message that if you act irresponsibly on our roads you will be caught. PumpTV’s platform provides an opportunity to communicate directly with our audience as they are on the roads over Easter,” said the TAC’s Head of Community Relations, Philip Reed.
PumpTV, through its exclusive content partners Seven Network and Yahoo!7, broadcasts news, sport and weather updates and gives advertisers the choice of TVC or digital ‘wrap’ format advertisements.
About PumpTV
PumpTV is a revolutionary new outdoor advertising platform utilising Australia’s first and only national digital petrol station TV network. PumpTV’s forward-thinking concept is unique as one of the few measurable and verifiable outdoor platforms available to advertisers. Between 2010 – 2011 PumpTV plans to roll out over 4,800 TV screens across 400 petrol stations nationally.
Launched in November 2009, PumpTV delivers content and advertising to their proprietary LCD TV screens situated on petrol pumps at petrol stations, engaging an ‘on-the-go’ audience for up to four minute intervals. Seven Network and Yahoo!7 are the company’s exclusive content partners delivering news, sport and weather updates, refreshed four times a day, every day of the week. To learn more go to www.pumptv.com.au