Ten Network Holdings Limited has today announced their revenue and cost guidance ahead of the end of the financial year.
While recent ratings have improved – largely thanks to season 5 of Offspring and the latest Masterchef offering – Ten still expects its television revenue for the 2014 financial year to be down approximately 3.5% – 4.5% from last year.
Ten acknowledges that the popular series starring Asher Keddie, coupled with the competitive cooking show, had much to do with their total people audience increasing by 38% over the last six weeks.
It’s interesting to note that amid whispers Offspring may not return for Season 6, the drama is one of the channel’s strongest performers.
TEN’s revenue market share for the nine months to 31 May 2014 is approximately 20.7%.
In terms of cost, TEN has confirmed that ex-selling costs will increase by eight per cent in the 2014 financial year, excluding broadcast costs associated with one-off events.
Those one-off events, such as the Sochi Winter Olympics and the Glasgow Commonwealth Games, are expected to add $55 million to the network’s total television costs for the year.