Press release from Rory McGregor of Cospective
Rising Sun Research today announced that it has changed its name to Cospective. The company, famous for its remote review and approval software cineSync and earlier colour management system cineSpace, chose the new name to better represent the full nature of its current and future products and services.
"Cospective creates innovative solutions that solve visual communication challenges," said company CEO, Rory McGregor. "The new name and brand represent a shared perspective, which is what our products and services enable – no matter where in the world people are located."
The company started life as the technology division of the highly successful VFX company Rising Sun Pictures, before being spun out as a separate company in April 2000. "The majority of our initial customers were VFX facilities," explains McGregor. "Over the past few years, however, our customer base has broadened to include advertising, television, games and education, and we needed a new name to reflect that."
Cospective will still maintain a strong presence in VFX and film production through its Academy Award winning cineSync software. cineSync is used by facilities and studios worldwide on every major film production, including Avatar, Inception, The Dark Knight, the Harry Potter series, Hunger Games and Twilight.
Cospective is also developing solutions tailored for other market segments and will be making a new product announcement very soon.
The company will begin using the new name immediately.