Press release from Tsuki
On Friday 6 August, in front of a packed crowd of design fanatics at the Powerhouse Museum, animation and design specialists Sixty40 battled valiantly against independent ideas studio, Frost design, to win the coveted crown for Sydney Design’s Iron Designer.
Armed only with glue, cardboard, scissors and fluorescent post-it notes, design teams were given just 20 minutes to create a design, which incorporated three key words revealed on the night. For the final round, the words were; Oprah, reuse and red.
Matt Taylor and Mark Simpson of Sixty40, won convincingly with their creation: “r-Oprah”, a 3D glasses-wearing robot dog, who was to be fundamental in Gen X’s mission to move from recycling entertainment icons into a new way of thinking that will ensure pop-culture constantly keeps moving forward.
“The competition was fierce and the guys at Frost threw everything they had at the final round – but we are very accustomed to throwing coherent ideas together in a collaborative, noisy environment. From the beginning, we knew what would win in this performance focused situation would be any of the 8 steps of any creative development: evaluate the environment, listen to the brief, add humour, add heart, add sex, add robots, add puppies and let it be great” said Sixty40’s Mark Simpson.
After much deliberation, the judging panel, including creative curator and publishing guru Jess Scully (Creative Sydney, SummerWinter), Terri Winter (owner, top3 by design) and Ralph Myers (Associate Artist/Artistic Director from 2011, Company B), unanimously awarded the winner’s trophy to Sixty40.
This win follows a flurry of recent award wins for Sixty40 including a Gold Global Promax for their TV1 Summer idents channel branding campaign, and three Silver Global Promax’s for the satirical educational series for Foxtel’s Winter Olympic interstitials. The Promax awards are recognised internationally as the highest accolade for creative endeavour in promotion and marketing across electronic and broadcast media.
About Sixty40
Sixty40 creates award winning campaigns for advertising and digital agencies, TV production companies, TV Networks and record labels. These include TVCs, viral and interactive campaigns, identities, opening titles, music videos and video installations. The company’s multidisciplinary approach encompasses live action, traditional 2D and 3D animation, motion graphics and puppetry to create work that stands out far from the crowd. For more information visit: www.sixty40.com.au
Don’t forget Sixty40’s Proto-Ninja Award: Entries close 30 August 2010
http://www.sixty40.com/protoninja/