Last Cab_Day 11_Broken Hill_2014

Stars as salespeople: the evolving role of actors in film promotion

Iconic actor Michael Caton played a crucial role in the box office success of 2015 comedy-drama Last Cab to Darwin.

The film’s distributor Icon negotiated a box office bump in his contract to ensure he could travel across the country with the filmmakers on a six-week Q&A screening tour across 19 Australian cities.

“As he said at the time, he was in involuntary retirement, so he was free and available,” Umbrella Entertainment’s head of sales and acquisitions, Nick Hayes (then at Icon), said at thi...