Anupam Sharma's 'Brand Bollywood Downunder' is a feature documentary about the ‘bollywoodisation’ and globalisation of Indian cinema through its 89-year-old love affair with Australia.
Finalised at last month's Cannes Film Festival, where India was the country of honour, the agreement provides a framework of goals and initiatives to facilitate greater project collaboration, co-production, and cross-cultural partnerships between the Australian and Indian film industries.
Australian film projects made in collaboration with India have the potential to deliver on issues the industry is “constantly talking about", according to Australian India Film Council chair Anupam Sharma.