Hugh Marks and Carl Fennessy outfit Dreamchaser has inked multi-year development and production deals with three of the country's leading non-scripted producers.
Eureka Productions approached talent manager Alex Reid about a series on influencers being made in his adopted home of Byron, it was a minute before he realised they wanted him in the cast rather than one of his clients.
'Byron Baes' is an eight-part docusoap centred on a group of entrepreneurs, influencers, musicians, designers, and artists who flock to the Australian beach town of Byron Bay.
The attention on Byron Bay shows no sign of letting up, with Netflix announcing a new docu-soap series set in the coastal hotspot.