Eureka Productions approached talent manager Alex Reid about a series on influencers being made in his adopted home of Byron, it was a minute before he realised they wanted him in the cast rather than one of his clients.
'Byron Baes' is an eight-part docusoap centred on a group of entrepreneurs, influencers, musicians, designers, and artists who flock to the Australian beach town of Byron Bay.
Hugh Marks and Carl Fennessy outfit Dreamchaser has inked multi-year development and production deals with three of the country's leading non-scripted producers.
The attention on Byron Bay shows no sign of letting up, with Netflix announcing a new docu-soap series set in the coastal hotspot.