With the quality and quantity of data continuing to evolve as new technologies such as artificial intelligence exert greater influence, Sean Slatter speaks with Google industry manager (media, entertainment and technology AU/NZ) Dean Schrafft about the state of exhibition.
As the old adage goes, knowledge is power. In the post-pandemic landscape, data has never been more vital for both distributors and exhibitors to understand audience behaviour, informing how to best position films to the market and both maximise box office and the bottom line. We talk to representatives from across Google and Vista Group.
If the Federal Government needed any further vindication for imposing a mandatory code which will force Google, Facebook and other international digital platforms to pay Australian media companies for sharing news content, Google Australia's latest financial results are timely.
Lingo Pictures MD Helen Bowden has called on the Federal Government to adopt the model set out in the Screen Australia/ACMA options paper which would require all commercial networks, pay channels and SVOD services to invest a percentage of their revenues in new Australian content.
The sixth iteration of Screen Australia and Google's Skip Ahead initiative, designed to help YouTube creators up the scale of their content, has opened for applications today.
The Australian International Documentary Conference (AIDC) and the Google News Initiative have launched a $40,000 pitching initiative designed to bring non-fiction storytellers and journalists together with technologists and data visualisation experts to create new work.
The Australian government is currently conducting separate inquiries into the future of film and television content in this country, and the market effects of digital platforms. Any decisions we make in these domains could affect social media entertainment, so it’s critically important we understand the industry lest we inadvertently strangle it as it’s just getting started, writes QUT's Stuart Cunningham.
Stan has warned it could not continue to invest in quality local content or provide employment opportunities for Australians if content quotas are imposed on SVOD services.