Screen Australia has boosted its marketing budget by more than one-third in an effort to promote Australian screen content
Screen Australia has completed an overhaul of its support programs covering development, production financing, indigenous projects and marketing
Ahead of its Melbourne premiere on April 5, Prey producer Bobby Galinsky took to the streets
Marketing is no longer just about posters - IF looks at how local distributors are using QR codes to reach audiences
Screen Australia has released new guidelines for its marketing programs
“Producers have the best intentions and everyone wants to have a great end product. But often they’re so focused on just making the show, that marketing is bumped down the priority list.”
What do Transmission Films, Glendyn Ivin and AFTRS have in common? They all run blogs about their projects. Simon de Bruyn reports on a growing phenomenon.
In a crowded theatrical landscape, how do local films with smaller budgets find a path to audience when competing against studio tentpoles and blockbusters?