Netflix's Australian service is expected to be free for the first six months to telco subscribers as it takes on Stan (currently available at no cost for 30 days) and the Presto Movies/Presto TV combination.
Audiences are seeking out more and more of their entertainment online, new research has revealed.
Baz Luhrmann will make his TV debut with The Get Down, a 13-episode musical drama commissioned by Netflix which will trace the emergence of the hip-hop, punk and disco movements in 1970s New York City.
Netflix today announced it will bring a wide range of live-action and animated films and TV programmes from The Walt Disney Company to Australia and New Zealand when it launches in March.
Netflix has acquired worldwide first-run rights, excluding Australia and the UK, to Bottersnikes and Gumbles, a CGI animated children's comedy series.
The upcoming launches of IPTV services will accelerate the decline in free-to-air viewing and revenues and curb the growth of pay-TV in the next five years.
After months of conjecture Netflix looks highly likely to launch in Australia and New Zealand in late March or early April.
Foxtel has angrily rejected criticism that it is ripping off consumers who want to watch US dramas such as Orange is the New Black and House of Cards.