Press release from Adele Feletto Publicity
Scheduled to air in a prime time slot in 2011, the WotWots is a colourful, energetic and entertaining 52 x 10 minute series.
Baraem TV is the first Arabic television channel for pre-school children offering a wide range of programs specifically tailored for them. Through joyful, simple and informative content, Baraem TV educates the young audience and facilitates their safely interaction with the surrounding world.
Baraem TV programs along with the interactive website (baraem.tv) content are specifically designed to aid mothers, nurseries and kindergarten teachers by providing them with an array of innovative child engaging ideas and tools for their everyday activities.
Launched in New Zealand on TVNZ in 2009, the WotWots has become one of the country’s most loved pre-school properties and is currently seen on TV2 and TVNZ6 daily.
The WotWots arrived in Australia in 2009 on ABC1 and ABC2 with Australian pre-schoolers embracing SpottyWot and DottyWot, placing the series in the top 7% of programming for the 0-4 demographic for the year. the WotWots airs daily on ABC For Kids on 2, the country’s leading broadcaster for pre-schoolers.
The series launched in Canada on Treehouse in February 2010 and is already enjoying great ratings success, immediately placing the WotWots in their top 10 programmes in only its first eight weeks on air. the WotWots will have its US premiere on The Hub, a joint venture between Discovery Communications and Hasbro, Inc later this year. Upon its launch on October 10, 2010, The Hub will be seen in 60 million households throughout the United States of America.
Richard Taylor, co-founder of Weta Workshop, said “We are delighted Al Jazeera Children’s Channel’s Baraem TV has picked up the series. Pre-schoolers all over the world are very fond of our lovable alien siblings so we are confident the series will be a success in the Middle East”.