‘Start with the end’: What it means to craft the right pitch package

During a discussion at last month’s Screen Territory summit in Darwin, a creative from Nine drama Human Error related a story about how the series – the only one of its kind to be commissioned by the broadcaster in 2023 – fitted into the programming schedule.

According to the practitioner, the discussion around viewership centred not so much on the drama itself but the program preceding it on Wednesday night.

“The question wasn’t so much, ‘What’s the audience for your show; the question was...