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The use of Gen AI tools to automate tasks could strip €12 billion ($A19.6 billion) in revenue from audiovisual creators including composers, screenwriters, and directors over the next five years, according to a global study by CISAC.
That money – representing more than one-fifth (21 per cent) of current AV creator revenue – will instead flow to Gen AI providers offering prompt-to-output tools, including for social media and TV.
CISAC director general Gadi Oron, said the CISAC study, conducted by PMP Strategy, showe...