“Producers have the best intentions and everyone wants to have a great end product. But often they’re so focused on just making the show, that marketing is bumped down the priority list.”
ADVERTISEMENT
In a crowded theatrical landscape, how do local films with smaller budgets find a path to audience when competing against studio tentpoles and blockbusters?
"If there's some ideas at the start and the photographers know what to capture, it's always a much stronger result than chancing something coming out of the unit stills.","
ABC Made will bring together teams from TV, radio, news, international, commercial and digital networks.
Iron Man 3 was the most-viewed movie trailer in Australia on popular online video site YouTube in 2012
Channel Ten drama Offspring was just one recent screen production to benefit from audience testing
Melbourne 'tweeters' win advance screening of Paranormal Activity 3
Paramount Pictures is again relying on the power of social media to market its next Paranormal Activity instalment