'Sonic the Hedgehog 3' has held the top spot at the local box office for the fifth weekend in a row with the Sega game-inspired smash now grossing $27.6 million.
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A SXSW Sydney panel has stressed the importance of creating pitch packages prior to meetings, rather than relying too heavily on just the idea.
"The taxpayer has invested millions of dollars in Australian films. If no one's actually hearing about them, is that a good return on investment?" A Sydney Film Festival panel encouraged filmmakers to think more deeply about audience and working collaboratively with distributors on marketing.
In a crowded theatrical landscape, how do local films with smaller budgets find a path to audience when competing against studio tentpoles and blockbusters?
ABC Made will bring together teams from TV, radio, news, international, commercial and digital networks.
A number of Australian films premiering at the Adelaide Film Festival have had marketing-focused facelifts in recent weeks in order to make them more appealing to audiences.
During the announcement of the AFI Award nominees this afternoon, Vince Colosimo and awards night host Stephen Curry presented to the audience the commemorative stamps' artwork.
Channel Ten drama Offspring was just one recent screen production to benefit from audience testing