"If there's some ideas at the start and the photographers know what to capture, it's always a much stronger result than chancing something coming out of the unit stills.","
Film and TV marketing company Zealot has closed its physical production office in Sydney but remains open for business, according to Zealot co-founder Shaun Farrington
Poster design in Australia is an integral part of any film marketing campaign, but is not without its difficulties, as Simon de Bruyn discovers.
TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.
“Producers have the best intentions and everyone wants to have a great end product. But often they’re so focused on just making the show, that marketing is bumped down the priority list.”
A number of Australian films premiering at the Adelaide Film Festival have had marketing-focused facelifts in recent weeks in order to make them more appealing to audiences.
More than two and a half years after Screen Australia announced it would be promoting 'The Dry' via its Summer of Cinema campaign, the film's sequel is set to get the same treatment.
In a crowded theatrical landscape, how do local films with smaller budgets find a path to audience when competing against studio tentpoles and blockbusters?