Channel Ten drama Offspring was just one recent screen production to benefit from audience testing
Andrew Traucki talks about the importance of marketing Australian films
Poster design in Australia is an integral part of any film marketing campaign, but is not without its difficulties, as Simon de Bruyn discovers.
Iron Man 3 was the most-viewed movie trailer in Australia on popular online video site YouTube in 2012
Marketing is no longer just about posters - IF looks at how local distributors are using QR codes to reach audiences
TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.
More than two and a half years after Screen Australia announced it would be promoting 'The Dry' via its Summer of Cinema campaign, the film's sequel is set to get the same treatment.
"If there's some ideas at the start and the photographers know what to capture, it's always a much stronger result than chancing something coming out of the unit stills.","