Last year's Natalie Miller Fellow Bridgette Graham is establishing her own Path to Audience, launching a new marketing consultancy in Melbourne.
Marketing is no longer just about posters - IF looks at how local distributors are using QR codes to reach audiences
Channel Ten drama Offspring was just one recent screen production to benefit from audience testing
Film and TV marketing company Zealot has closed its physical production office in Sydney but remains open for business, according to Zealot co-founder Shaun Farrington
Savvy film producers are partnering with big brands to market their films to wider audiences
In a crowded theatrical landscape, how do local films with smaller budgets find a path to audience when competing against studio tentpoles and blockbusters?
Director Andrew Traucki tells Inside Film about his new film and how he plans to build a loyal following
"If there's some ideas at the start and the photographers know what to capture, it's always a much stronger result than chancing something coming out of the unit stills.","