Screen Australia launches an internal review into the box office failure of boxing feature Two Fists One Heart
More than two and a half years after Screen Australia announced it would be promoting 'The Dry' via its Summer of Cinema campaign, the film's sequel is set to get the same treatment.
Screen Australia has boosted its marketing budget by more than one-third in an effort to promote Australian screen content
Andrew Traucki talks about the importance of marketing Australian films
Director Andrew Traucki tells Inside Film about his new film and how he plans to build a loyal following
Poster design in Australia is an integral part of any film marketing campaign, but is not without its difficulties, as Simon de Bruyn discovers.
David Field's directorial debut The Combination will be the first Australian film to hit cinema screens this year, with its distributor getting ready to release the film on 26 February.
TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.