Press Release
The first locally produced 4K cinema TVC has been shot with Sony PMW-F55 and PMW-F5 cameras. The ad, created to promote the launch of Sony’s new range of BRAVIA 4K Ultra HD TVs, titled “Like Nothing You’ve Ever Experienced” is part of a multi-million dollar national campaign that offers viewers a window into a highly-emotional first time experience of three real life Australians.
The TVC’s producer Paul Friedman explained, “As we were invited to film the launch of the new Sony 4K Ultra HD televisions it made perfect sense to use Sony 4K professional camera equipment. We chose to shoot and complete the post production in 4K to ensure the absolute best quality in cinemas and in-store.”
Due to the nature of the shoot, Friedman and his crew took their Sony cameras to locations all across Australia. He added, “We needed a small robust camera kit suitable for a road trip shoot, rigging in planes, on cars and in underwater housings. The camera need to be able to shoot 4K RAW and have a good low light capability. Hence our decision to film on an F55 plus an F5 for the rig shots.”
As 4K increases in popularity and as Ultra HD TV sets become more affordable, the production community is seeing an increasing number of projects shot, post produced and screened in 4K.
Friedman continued, “The F55 and F5 cameras perfectly suited our needs. They proved to be reliable and took the hard workout we gave them with ease. The size of the camera kit dictated we mainly used the F55 as we needed to be very mobile and required quick and numerous setups. In saying that, both cameras performed very well. The F55 in particular with its amazing low light capability was one of the standout aspects of the shoot.”
Sony’s F55 and F5 CineAlta™ 4K cameras, alongside the flagship F65, spearhead the company’s now well-established drive to offer a full 4K workflow and ecosystem from acquisition through to post. To date over 2,000 F55 and F5 cameras have been shipped worldwide.
Paul Friedman concluded, “The Sony team gave some technical advice which really helped us on the shoot. The landscapes at the farm, the wide shots of the soccer stadium and the fire scenes were detailed, beautiful and the colours were remarkable, all thanks to Sony’s amazing F55 and F5 4K cameras.”
Sony’s “Like Nothing You’ve Ever Experienced” campaign features:
• Robert Turnbull – a 62 year old, fourth generation farmer who hasn’t had a holiday in over 30 years and has never been to the ocean
• Grace Roberts – a seven year old girl who has grown up in the remote outback and has never seen an ice cream truck
• Josh Millard – a 30 year old soccer fan from Adelaide who has never seen Australia play an international match