Press release from SBS
SBS has appointed Jemma Enright to head up advertising innovation for SBS Sales in the role of National Manager, Client Solutions.
Enright will be responsible for developing multi-platform activations for brands across SBS and SBS partner assets. She will work closely with agencies and marketers to ensure their SBS campaigns add value to their communication plans and deliver on business objectives.
“I am excited by the opportunity to lead client solutions for a network with a clearly differentiated offering; differentiated by content and by our unique position as a low clutter media environment. It gives me great confidence in what we take to Australian marketers and their agencies,” Enright said.
Enright began with the SBS last month, driving innovative client activations around one of the broadcaster’s biggest television properties, the 20th year of broadcast of the Tour de France.
“SBS Client Solutions will continue to strive for credible communication solutions for advertisers. The real opportunity is in finding the natural link between the SBS brand, our content and our clients’ brands,” Enright added.
SBS Director of Advertising Sales Mark Fairhurst said: “It is fantastic to have Jemma join our Sales team. Her outstanding commercial skills and insights will allow us to provide real solutions for our partner clients.”
Enright joins SBS with 13 years experience in the media industry. She has spent the past five years as Communications Director for DAVINCISelectwork, where she drove strategic brand and media solutions for clients including AUSTAR, Mercedes-Benz, Opera Australia, Wizard Home Loans and Chrysler Group.
She was also responsible for setting up DAVINCI’s Strategic Services Group, encompassing channel strategy, research, digital and analytics.
Prior to DAVINCI, she has worked with Multi Channel Network, Optimedia UK, Optimedia International and Optimedia Australia.