Sarah Keith has joined Network Ten as Head of Research, Analytics and Inventory Management.
Reporting to CEO Hamish McLennan, Keith’s role will include overseeing a newly formed department which the network says will cover “key areas in the company.”
McLennan said, “Sarah is a highly experienced media executive, having worked for some of the best media companies in Australia and the UK.
“She will play a key role in better valuing our audience delivery and optimising our inventory. The role of analytics and research will help us drive better engagement with our advertisers and media buying partners.”
Keith, who is currenly employed as the Director of Ad Strategy and Operations at Fairfax Media, has worked for Network Ten before as a Commercial Airtime Manager.
“I have worked in television for the majority of my career and have gained valuable insights working at Network Ten, SBS, Fox Sports and Channel 4 in the UK,” Keith said.
“I’ve been very impressed by the changes and drive at Network Ten, and the clear desire of everyone there to do things differently. TEN, ELEVEN and ONE are great brands with great potential, and I’m looking forward to being part of them.”