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SBS Partners With Rebel Sport for E-Retailing

Press release from Access Public Relations

BS has partnered with leading sports retailer Rebel Sport to launch The World Game Shop, an online store offering the latest football products.

The World Game Shop, powered by Rebel Sport is one of Australia’s premier online football merchandise stores, combining leading football merchandise with fast, high-quality, secure e-retail functionality.

SBS National Manager Content Sales and Distribution Sharon Ramsay-Luck said: “SBS is thrilled to partner with Rebel Sport to the launch The World Game Shop online, and what more appropriate time than during the year of the FIFA World Cup™. We see this partnership as an excellent natural alignment between two football-passionate businesses.”

Rebel Sport Group General Manager of Marketing, Matt McInnes said: “Rebel Sport is Australia’s leading sports retailer, and we’re proud to have the opportunity to partner with SBS, a broadcaster truly committed to the world game. We’ve worked together to ensure The World Game Shop has a wide range of football merchandise, which we’re sure fans will love.”

The World Game Shop’s product range includes Nike’s QANTAS Socceroos jerseys, as well as the latest in balls, high-performance boots and protective gear.

The launch of The World Game Shop follows the re-launch of the successful SBS football site The World Game, earlier this month. It is SBS’s second online store.

The World Game Shop is live now at www.theworldgameshop.com.au.