Press Release from Salvatore Di Muccio
At IBC2012, Sony is showcasing its latest innovative solutions as it continues to shape the future of the industry with its Believe Beyond HD vision. Visitors to the Sony booth will have the opportunity to see products and solutions that enhance 4K technology. They will also be able to see the new NXL-IP55 IP Enabled HD Live Production System which simplifies live production and Sonys new Optical Disc Archive System. Sony will also be showcasing its full line-up of TRIMASTER EL OLED monitors and various other products and solutions that are essential in supporting HD and 3D productions.
4K Production Solutions
4K content holds over four times the amount of information compared with Full HD, meaning it is able to deliver amazingly sharp and detailed images with brightness and colour. These stunning images deliver true value and open up the door to a new world of viewer experiences.
Sonys F65 CineAlta 4K camera is now in use throughout the world. To date, these cameras have shot more than 30 feature film titles, as well as commercials and TV dramas. In the very near future, Sony is aiming to bring the spectacular image quality of 4K into other types of productions, such as sports, documentaries and live production.
An increasing number of partners now support F65RAW Workflow and Sony is pleased to announce that Autodesk has now incorporated Sonys F65RAW recording format into its product line-up. This will help accelerate the adoption of 4K production in the film industry.
The latest Version 2.0 update adds recording capability of up to 120 frames per second, greatly facilitating the production of high-end projects such as dramas and commercials.
At IBC2012, Sony will also demonstrate how 4K can be broadcast in real-time, through its collaboration with SES Astra, a Luxembourg-based global satellite operator. Delivered 4K images will be shown on a new 84 inch 4K BRAVIA TV set, demonstrating Sonys commitment to pursuing new expressions of content creation through 4K.
IP Enabled HD Live Production System
Sony will also be exhibiting its NXL-IP55 IP Enabled HD Live Production System at IBC2012. The NXL-IP55 is the key to delivering the next-generation live production environment and will dramatically simplify live broadcast production while increasing operational efficiency. This product enables broadcasters to incorporate an IP network into their standard HD-SDI infrastructure, benefiting from the high picture quality with very low latency and incredibly flexible transmission mode.
The NXL-IP55 transmits broadcast quality video, audio and control signals with very low latency of less than one field (1/2 frame), over a single LAN connection, depending on the network environment. This is perfect for live event productions where it will help to reduce integration and operational costs.
To highlight the value of the NXL-IP55, Sony has also added IP control functionality to its BRC-H900, BRC-Z700, and BRC-Z330 remote pan/tilt/zoom cameras. These cameras can be used together with the NXL-IP55 to easily configure a wide range of setups, creating new opportunities for dynamic live HD broadcasts from stadiums and theatres, conference venues and houses of worship, to outdoor events.
Next-Generation Optical Disc Archive System
Sonys exhibition guests will also have the chance to see the new high-capacity Optical Disc Archive System, a file-based system consisting of 12 optical discs inside a single compact cartridge. Sony is working with numerous manufacturers to develop the market for this type of archiving and has created a new logo that can be displayed on all products that meet the specification, regardless of manufacturer. Sony collaborates with advisory groups to promote the wide use of this system by the media entertainment industry.
Live Production Systems
As the demand for live production continues to increase beyond just music and sports to include corporate, education and more, Sony continues to boost its offering with an array of new HD live production products.
Sony will unveil several new HD live production products, including dual-format cameras, CCUs and switchers, with features and performance that fully satisfy the demanding requirements of HD video production. The new offerings make up a powerful live production system that is ideal for broadcasters, cable TV networks, production houses or OB service providers that are looking for a small-to-mid-sized system which incorporates future-proof, state-of-the-art technology.
These new systems expand Sonys line-up of live production systems, which are already in use by broadcasters and facilities providers all over the world, affording users considerable choices in configuring systems to meet their needs. This new range of live production solutions offers a variety of key functionalities, while maintaining the concept and reliability of Sonys flagship models such as the HDC-2000 studio camera series and the MVS-8000 switcher series.
3D Products and Sports Production Solutions
Sonys booth will also feature the highly mobile PMW-TD300 3D shoulder camera and a 3D camera system set-up consisting of two HD multi-purpose HDC-P1 cameras and an HDFA-200 optical fibre adaptor. These and other devices and systems that will be on display, demonstrating how Sony can deliver powerful support for 3D shooting, editing and viewing.
In the OB van area, Sony will be demonstrating a 3D slow motion system, which is capable of 1080/100i, featuring two sets of the flagship HD multi-format portable camera, the HDC-2500, and the SR-R1000 SRMASTER Storage Unit, it enables real-time record and playback, synchronising two video signals.
Furthermore, the SR-R1 portable SR-memory recorder, which uses the same recording codec as the industry standard, HDCAM-SR, will have a software upgrade, Version 2.1. It will soon become possible to record a 3D (multichannel) video using a single SR-R1, removing another barrier to increasing the production of 3D content.
Visitors to Sonys booth will also be able to view video clips of the new Hawk-Eye sports tracking system. The company was acquired by Sony in 2011.
Professional Monitors
Exhibitors at IBC can view Sonys full line-up of TRIMASTER EL OLED monitors. These monitors are now enjoying strong sales that are expected to reach up to 15,000 units worldwide by the end of September.
Further additions to Sonys professional display line-up include the OLED PVM-741 and LCD LMD-941W. The PVM-741 is a 7.4-inch TRIMASTER EL OLED monitor, with a picture resolution of 960 x 540 pixels. The LMD-941W is the industrys first 9-inch monitor equipped with a Full HD LCD panel, which produces sharper and crisper images than ever before, making picture evaluation easier. It joins a full line-up of professional monitors being showcased at IBC.
Sony continues to invest in innovative technologies as it works to increase the value of video and bring exciting new experiences to its customers. Sony is exhibiting at IBC 2012 in Hall 12, stand number 12.A10.